At this year’s Cannes Film Festival, the luxury fur brand Milady showcased its new collection of furs designed to complement evening attire. Known for their craftsmanship and high-quality materials, Milady’s new collection highlighted the brand’s commitment to elegance and sophistication, fitting well with the festival’s glamour and prestige.
The collection, presented in a private viewing for selected guests and industry insiders, featured a range of fur coats and accessories designed to enhance evening gowns. The furs showcased included stoles and very small jackets in mink, sable, and chinchilla, perfectly matching the evening dresses.
The show took place on a 75-meter boat during the festival, adding an extra layer of exclusivity and allure to the event. Guests at the Cannes event had an exclusive first look at these pieces, with many admiring the intricate details and luxurious textures. A-list celebrities were in attendance, adding to the event’s star-studded appeal.
Serge Ghnassia, the Founder of Milady fur, shared his thoughts on their creations. “To choose the right fur is easy; choose the one you feel makes you beautiful. For me, this is the primary consideration. I always advise my customers to choose the coat in which they feel good and pretty when they hesitate between two coats. Then of course, the quality, because quality makes you happy, comfortable, and secure,” he said.
The new collection also emphasized versatility, with pieces that can transition from the red carpet to more intimate evening gatherings.
The collection’s unveiling at such a prestigious event underscores Milady’s position as a leader in the luxury fur market, continually setting standards for beauty and quality.
Pop-up boutique in Cannes:
Visit us at the Majestic, 9-17 Boulevard de la Croisette, from June 22nd to September 30th.
Paris:
76, avenue Raymond Poincaré, Paris, France, 75116
74 Rue du Faubourg Saint-Honoré, 75008
Courchevel :
Place du Tremplin, Rue du Rocher
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