• Travel
  • Gourmet
  • Wellness
  • Style
  • Lifestyle
  • Technology
  • Self-Awareness
  • Digital Cover
Open menu
EN
  • RU
Close menu Search
Subscribe
  • Travel
  • Gourmet
  • Wellness
  • Style
  • Lifestyle
  • Technology
  • Self-Awareness
  • Digital Cover
  • About us
  • Team
  • Contact us
  • Newsletter
Concierge ExperienceLicensing ProgramMarketing & PREvents
Social Icon 1 Social Icon 2 Social Icon 3 Social Icon 4 Social Icon 5
The Chic Icon
EN
  • RU
Search
  • Travel
  • Gourmet
  • Wellness
  • Style
  • Lifestyle
  • Technology
  • Self-Awareness
  • Digital Cover
  • Cars & Motorcycles
  • Technology

BMW Dune Taxi: Not Just a Beach Buggy!

The all-electric, desert-bound 4x4 of the future is here, and it’s leaving its mark on the Middle East.

  • October 12, 2022
  • chicicon_user
  • 3 minute read
Total
0
Shares
0
0
0

This September, BMW teased one of the most innovative and thrilling road racers of the 2020s in the form of an all-terrain, fully electric, shock-absorbing sport utility vehicle. The Dune Taxi has not yet made it to the company’s production line, but BMW Middle East released a short film with Red Bull rally racer Abdo Feghali and American actress Madelyn Clyne highlighting some of the buggy’s formidable features – including the ability to climb one of Tal Moreeb’s 900-foot, 50-degree sloped sand dunes with ease.

The thrilling sub-5-minute clip – which we highly recommend you watch – does not offer much technical information about the Dune Taxi, but it’s certainly one of the most exhilarating teasers that we’ve seen this year.

The Mad Max-themed machine consists of a shell made completely of Natural Fibre Reinforced Polymer (NFRP) – as opposed to the widely used carbon fiber (CFRP) – and utilizes plant-based materials to soften vibrations and greatly improve shatter resistance when compared with carbon fiber hulls. These environmentally friendly additions complement the 400mm of suspension travel and allow the cruiser to generate up to 400 kW (536 horsepower) and 1,000 Nm (737 lb-ft) of torque to all four wheels.

The Dune Taxi’s specifications may not yet have reached their rival X6’s numbers, but they’re on the right path – and in style! Imagined by BMW Group Designworks and manufactured by Spark Racing Technology, this electric all-terrain vehicle may not hold a BMW engine – a bit disheartening for BMW fans, considering the German manufacturer has the necessary battery and electric powertrain technology to outfit a desert EV – but the chassis and iconic kidney grille alone are satisfactory. Even a prototype such as the Dune Taxi leaves our team with anticipation for the next generation of automobiles – and the technology and education that come with it. Testing these off-road electric vehicles not only gives us amusement and excitement on the screen but also begs the question: how far can electric vehicles go?

Advancements in battery life and power output have grown exponentially within the past decade, and these concept models and prototypes contribute significantly to the breadth of knowledge moving forward. As exciting as it is to watch a souped-up dune buggy race along the Liwa Oasis and surmount massive sand dunes, the underlying theme behind the Dune Taxi teaser is “to demonstrate what could be possible when you challenge perceptions around what sheer driving pleasure with M cars on their road to electrification can mean”.

Unfortunately, it doesn’t look like BMW will deliver this off-road/racing hybrid to the market anytime soon. It is evident that the Dune Taxi is heavily based on Spark Racing Technology’s Odyssey 21, an Extreme E all-wheel-drive cruiser, but the German automaker asserts that it has no intentions of entering electric racing competitions and that the sand-slasher will remain a one-off for promotional and entertainment purposes. In fact, the Dune Taxi puts a more decorative spin on BMW’s current xDrive SUV line by bringing the mountain-climbing automobile to the desert climate of the UAE and outfitting it with gull-wing doors, LED lights, and a supercar-style body – perhaps a nod to the next generation of the X6 M, iX M60, and the upcoming XM models and their ability to effortlessly navigate tarmac, gravel, sand, or snow.

Nevertheless, we love this content and remain enthusiastic about the future of this industry. Who knows if BMW is working on an affordable, off-road EV for the average consumer to take to Burning Man and back, or if it’s just another marketing ploy!

Read more TECHNO articles HERE

Text by: Joseph McSherry
Website
Instagram
chicicon_user

Previous Article
  • Fashion
  • Style

Top Millinery Brands by Chic Icon

  • October 10, 2022
  • chicicon_user
View Post
Next Article
  • Aviation
  • Technology

Top First Class Seats by Chic Icon

  • October 14, 2022
  • chicicon_user
View Post
You May Also Like

Aviation,

Technology

American Airlines’ New Flagship Suite Is Redefining Business Class

With private suites, chaise-lounge seating and a growing fleet of premium-configured aircraft, American Airlines is reshaping the long-haul business-class experience for a new era of travel.

Marine,

Technology

The Superyachts We Loved at Monaco Yacht Show 2026

From floating laboratories and private ocean residences to Italian icons of speed and style, these are 7 yachts that captured our imagination at this year’s Monaco Yacht Show.

Cars & Motorcycles,

Technology

The First Aston Martin Roadster Motorcycle Is Here

The AMB 002 Roadster brings Aston Martin’s sculptural design language to the road in a strictly limited collaboration with Brough Superior.

Cars & Motorcycles,

Technology

A New Era of Luxury with BMW 7 Series

The iconic flagship arrives in Abu Dhabi, combining cutting-edge technology with the art of individual expression.

Trending

Previous
Next

With Anna Hu, Nature Becomes High Jewellery

American Airlines’ New Flagship Suite Is Redefining Business Class

The Superyachts We Loved at Monaco Yacht Show 2026

The Best Dancewear Brands by Chic Icon

The First Aston Martin Roadster Motorcycle Is Here

With Anna Hu, Nature Becomes High Jewellery

American Airlines’ New Flagship Suite Is Redefining Business Class

The Superyachts We Loved at Monaco Yacht Show 2026

The Best Dancewear Brands by Chic Icon

The First Aston Martin Roadster Motorcycle Is Here

The Chic Icon Logo
Social Icon 1 Social Icon 2 Social Icon 3 Social Icon 4 Social Icon 5
  • About us
  • Team
  • Licensing Program
  • Advertisers
  • Contact
  • Concierge Experience
  • Newsletter
  • Privacy Policy
  • Terms of Use
Partnerships

© 2026 The Chic Icon.

Input your search keywords and press Enter.

  • English