Over six decades ago, the Graff company was established in London. Its founder took his passion for innovation and craftsmanship to pursue his dream. The company is known for transforming stones and gold from raw into precious gems that increase their value every day.
As a successful brand, they know what the clients want and need. Every collection is an answer to a gap in the jewelry world. People like to wear jewels that feel like a family legacy. The company focuses on maintaining a close relationship with their important customers, such as the royal family of the Great Britain. The brand was honored by the Queen´s Awards.
As the Founder Laurence Graff said, “They buy what we love: we love our jewels like we love our children; they are very, very special to us, and we strive to offer jewelry pieces that will last forever”.
Jewelry is the cherry on top of an outfit, can create an unforgettable look from a black dress. Every woman will be pleased with a gift designed by Graff. The brand offers incredible products made of the best stones: white diamond, emerald, ruby, and sapphire.
Graff has launched a new collection focused on bringing back a classic look: shiny, elegant, and luxurious- everyone should pay attention to these beautiful pieces. It might keep a more traditional design, but its shapes, sizes, and forms still give an effect of surprise- it is a conjunction between modest and modern- ageless product!
Top picks by Chic Icon:
The Pear Shape Diamond Bracelet
An eye-catching Classic Graff showcases the impeccable beauty of pear shape diamonds. Perfect to wear with a sleeveless dress for an important event. Wrists would never look better!
Round Diamond Hoop Earrings
Stylish silhouettes that you will wear time and time again, round diamond and white gold hoop earrings. These hoops will increase the impact of the look and can be used daily. A piece of jewelry that will look good on anyone!
Heart Shape Diamond Wedding Band
This 0.5 carat is a precious symbol of love and commitment. Heart shape diamonds are repeated upon a platinum band. Perfect accessory to carry every day to remind you of your loved one and the value of the relationship shared between each other.
Classic Graff is a timeless jewelry inspired by the purity and brilliance of a Graff diamond. It offers its clients: exclusive rings, bracelets, earrings, studs, necklaces, and pendants. Every single piece is dreamy- can be worn to a big event, proposal, or to work- just because!
The luxurious jewelry industry is timeless. The brands take care to provide exclusive products that will last decades. Graff has a strong passion for this- their goal is to give pieces that make you think of perfection from the first sight- the classic collection is a proof of that!
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