Shu Uemura is a makeup and skincare brand from Japan known for being innovative and unique. Nowadays, with several stores around the globe, it is considered one of the most famous makeup brands in the world. This brand is very high valued thanks to the person behind it, Mr. Shu Uemura, who is the creator of this brand; he was not only a makeup artist but also a visionary and expert in the industry.
History
Mr. Uemura’s history is very engaging; he got interested in beauty after recovering from an illness when he was a kid, then he enrolled in The Tokyo Beauty Academy, becoming the only male student between 130 women. In addition, his career bloomed after the movie My Geisha, where he transformed a Caucasian woman into a Japanese Geisha. Therefore, he became one of Hollywood’s favorite artists. He was a makeup artist for different celebrities such as Frank Sinatra and Lucile Ball.
In 1962 he launched his first product, a cleansing and moisturizing oil that worked so fabulous on the skin. It remains a top popular product in Japan to date. Years later, in 1983, he opens his company Shu Uemura. Today, this company is a part of the French brand L’Oréal and also creates hair and perfumes that are very popular as well.
Uniqueness
The main reason why the brand is unique is that Mr. Uemura wanted his products to work after the philosophy of the importance of skin health; therefore, all the brand products are created putting skin health in the first place and the motto of natural beauty, because putting together health and nature is how you find self-beauty. He was the first to pioneer a bond between makeup and skincare.
Signature products
Eyelash Curler
Shu Uemura eyelash curler has been a best-selling product since it launched. This curler gives a perfect definition to eyelashes and a long-lasting curl. The technology of this curler is very advanced; it does not let you put too much pressure on the lashes and has an element that protects them.
For this reason, this curler has become iconic between makeup artists and fashion designers, considered one of the “beauty secrets” of the makeup industry. If you do not believe it, watch The Devil Wears Prada, they talk about it.
Rouge Unlimited Amplified Lipstick
The best part of applying on makeup is the last, lipstick! Deciding and putting on lipstick is always the most fun part; this is why women have so many. The Rouge Unlimited Amplified Lipstick by Shu Uemura makes you want to buy all colors because they are too pretty. Not to mention, they are very smooth and long-lasting. Made with Japanese pigments and quality, these lipsticks stay for hours without dripping and moisturize lips, protecting them always.
Sublime Cleansing Oil
This product is perhaps the most popular of all. The Ultimate Sublime Beauty Cleansing Oil is a facial cleansing that removes makeup and impurities protecting the skin barrier. Another advantage of this product is that it moisturizes the skin as it contains eight different oils that renew skin. The best part is that it does not leave your face oily; in contrast, it leaves a natural glow that lets your skin look healthy and beautiful.
Furthermore, the brand has other cleansing oils depending on the skin necessities, for instance, the refreshing cleansing oil, made specifically for oily skin.
Shu Uemura is a must-have, not only for how beautiful their products look on but how they make you feel comfortable in your own healthy skin.
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