In the fashion community, sunglasses have always been more than just practical eyewear. When worn right, a previous post entitled ‘How Sunglasses Can Elevate Your Look’ explains that they can add a touch of sophistication or a pop of color to your outfits. Recently, however, it’s not just round sunnies or aviators dominating wardrobes, as sporty sunglasses are now in trend.
A Data Bridge Market Research report reveals that the Asia-Pacific region is estimated to witness a significant amount of growth in the eyewear market, thanks to the growing acceptance of fashion products like sunglasses. A huge factor that is driving this demand for sports eyewear is the participation of people in sports and outdoor activities.
However, sports eyewear is also becoming popular as a trendy fashion accessory. Here’s what you need to know about the sporty sunglasses trend:
Speed Dealers’ Rise to Popularity
The popularity of speed dealers caught the attention of many people because these sunglasses styles are vastly different from the previous ones. Typically, trendy glasses usually come from brands that appeal to a younger and more stylish crowd, like Miu Miu, or to glamorous women, like Darylynn Eyewear. These brands usually create shades with big frames, retro finishes, floral embellishments, or colorful tints to gear them toward audiences who love feminine designs.
Meanwhile, the trending sporty sunglasses are a big contrast from these usual designs. ‘Speed dealer’ sunglasses are quite satirical accessories because they don’t look feminine or follow the usual shapes of trendy eyewear pieces. Nevertheless, the popularity of sporty sunglasses persists, with a notable example being the luxury brand Balenciaga featuring featuring the eyewear in its pre-runway shows. In line with the resurgence of the Y2K era, showgoers like Bella Hadid and Alexa Demie were seen donning Balenciaga’s bold, almost goggle-like wraparound sunglasses.
On top of that, international celebrities have also been seen sporting wraparound sunglasses. Stars like Rihanna, Bella Hadid, and Kaia Gerber have been spotted wearing sporty sunglasses in the past few months. Meanwhile, Kim Kardashian, one of the top influencers, has already posted more than 40 photos of herself in wraparound sunglasses in the past year.
Due to the rise of the sporty sunglasses trend, designer eyewear brands are also starting to offer more athletic silhouettes on top of their more feminine designs. Beyond Balenciaga, other fashion houses like Marine Serre and Prada are offering wraparound sunglasses and other athletic sunglass styles, proving that the sports sunglasses trend is quite influential.
A Combination of Style and Function
It’s understandable why celebrities and influencers wear more sporty sunglasses nowadays. Though these sunnies are primarily built for sports performance, they also come in designs that can turn heads when you’re walking down the street.
To illustrate, speed dealers usually have unique lenses that can bring an edge to many outfits. The Oakley sunglasses for women usually have a unique shield lens shape to provide wearers with an extended range of view. The Re:SubZero sunglasses style features this unique shape to give it a dual-lens aesthetic, while the EVZero™ Blades features a toric shield in a rimless design for a fashion-forward style. Through these unique designs, the renowned sports eyewear brand is able to offer silhouettes that are trendy for fashion lovers and functional for athletes.
Sports sunglasses are also quite stylish, thanks to the vibrant colors of their frames. For instance, Maui Jim eyewear may be more appealing to women because their mirrored lenses are available in a wide array of colors, such as green, blue, red, and pink. Some of Maui Jim’s PolarizedPlus2 lenses even have holographic features, such as the Island Eyes model that blends black with red or the Equator sunglasses style that blends blue with green. This unique feature is one of the factors that make celebrities and influencers gravitate toward sports sunglasses instead of eyewear pieces with a limited color palette.
It’s time that sporty sunglasses get the love that they deserve. These styles offer unique practical features while also having eye-catching designs, making them notable fashion pieces guaranteed to elevate one’s wardrobe.
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