La Perla is an Italian brand that is known for its long-standing tradition and expert craftsmanship. It all started a while ago, when Ada Masotti, a courageous and gifted lady, started the route that would take her to fulfill her ambition in 1954 when she founded a corsetry workshop in the best Italian tradition. The brand was founded in Bologna, which happens to be the perfect location to pursue an ambition like this given the fact that it is famous for having numerous silk and manufacturing facilities for textiles. From here, the brand grew slowly throughout the years, adapting to the distinct and numerous fashion periods it has gone through amazingly interpreting what its customers wanted and adapting it to the essence of the brand in order to create successful collections.
During the “swinging sixties”, fashion had an emerging generation that was all about an original, seductive, and non-conformist look. Having Brigitte Bardot, Twiggy, and the Beatles as fashion references, and also the ideals of the hippie movement, represented in a more colorful, cheerful look celebrating peace and love. In these years, adapting to the necessities and desires of the industry, La Perla introduced to their collection a new lingerie concept by showcasing more vibrant looks that were complemented by vibrant floral, tartan, and checkered motifs. Later on, During the 70’s “Revolution” the youth fashion riot continued, this represented a moment of freedom, sensuality, and conscious objection and commitment to women’s rights, The lingerie that can define graceful and natural forms is promoted by the era’s fashion trends, and so, La Perla, created a collection that displays comfortable and soft models, that have a light and versatile feel.
During the ’80s “Power Dressing”, decadence, and hedonism were the main characteristics seen. In this decade, women’s fashion is fully focused on celebrating extremes like padded shoulder pads, lively colors, and the representation of daytime suits belonging to growing careers for women. This was the time when the fashion brand was conquering prestigious markets and collecting fame all over the world. The 90s were defined for its “Increasingly blurred boundaries” during the start of this decade, as in the past one, fashion favors pricey materials, elaborate lines, and a luxurious casualness, so in this time, images portrayed by fashion campaigns denote an active, sensual and fantastic woman, wearing lingerie and jewelry that complemented one another. The inclination to blur the lines between the public and private spheres highlights the slow but steady expansion of lingerie in the fashion industry.
In the 2000s, La Perla followed the “elegant style” that was characteristic of this moment. Following female perfection, dreams, feelings, and grandeur in the designs and denoting them with every stitch made. At this time, La Perla keeps interpreting each collection with exquisite levels of elegance and beauty. By 2010 it is more than clear the formula for the success the brand has: its unique ability to interpret what customers want and the creative way in which they brought it to life. In the female universe, the brand portrays itself as a passionate exploration due to the numerous collaborations with renowned and talented photographers who were able to catch and perfectly represent the essence of the brand.
Nowadays, La Perla acts as a clear example of how important it is for a brand to be able to adapt and read customers to create successful collections that represent their needs and wants perfectly. Over the years, the brand has flawlessly interpreted its customer’s desires and trends regarding the industry’s short-term future, and like this, little by little their essence was built and loyal customers started appearing. The brand’s goal is to maintain skills provided by the artisans which have been passed down through generations. What makes these pieces of clothing precious and uncommon luxury is the historical and old techniques used in the making of the garments, what we most love about this brand, is the fact that customers can customize their articles with hand-embroidered details, making them as unique, elegant and exclusive as they could be, having the white silk short robe and the off-white slip with macrame as their top designs for this feature.
La Perla is part of the National Chamber of Italian Fashion, whose mission is to plainly support ethical production practices and at the same time stand for fair working conditions. Globally, La Perla operates 44 boutiques, 26 boutiques run by partners, 36 concessions inside department stores, and 24 outlets, totaling 70 points of sale. The brand has managed to have significant and relatively important growth over the years, conquering distinct markets with its unique craftsmanship and designs that continue to embrace and celebrate femininity, at the same time, it has gradually represented what its customers expected, and like this creating an outstanding brand loyalty and preference.
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