Watches & Wonders Geneva 2025 is set to be a defining event in the horological world, taking place from April 1 to 7. This year’s edition will welcome an unprecedented 60 exhibiting brands, reaffirming Geneva’s status as the global capital of watchmaking. Among the notable newcomers is BVLGARI, alongside six independent brands making their debut: Christiaan van der Klaauw, Genus, Kross Studio, MeisterSinger, Armin Strom, and HYT. This expanded lineup ensures an immersive experience for industry professionals and the public alike.
An Exclusive Trade Gathering Followed by Public Access
The event will unfold in two phases. From April 1 to 4, Watches & Wonders Geneva will welcome retailers, journalists, and industry professionals. Then, from April 5 to 7, the general public can experience the world of haute horology firsthand. Visitors can expect a range of curated activities, including product presentations, guided tours, interactive brand booth animations, and expert-led conferences. The LAB section will delve into cutting-edge innovations, while the exhibition “Travel along the Greenwich Meridian” will offer a historical perspective on time measurement.
Spotlight on Emerging Talent and Craftsmanship
Watches & Wonders Geneva 2025 is not just a showcase of the industry’s finest timepieces but also a platform for future generations. This year, the event will highlight young talent, from apprentices to master craftsmen. Emerging watchmakers will present their work, while Geneva’s partner boutiques and the dedicated Watchmaking Village will host displays of promising new projects.
A highlight of the event’s “In the City” initiative will be an exclusive concert on Thursday evening. The SwissSkills 2025 qualifications for microtechnology professions will also take place alongside the Salon, with live coverage at the Watchmaking Village, further emphasizing the industry’s commitment to fostering new talent.
A Defining Moment in the Horological Calendar
Geneva’s legacy as a watchmaking powerhouse dates back centuries, with the introduction of the Poinçon de Genève in 1886 serving as a hallmark of excellence. Today, the city remains a benchmark for luxury timepieces, and Watches & Wonders Geneva 2025 promises to uphold this tradition while setting new standards for innovation and craftsmanship. Whether you’re an industry insider or a passionate enthusiast, this landmark edition is an event not to be missed. Chic Icon will be keeping a close eye on the latest trends and unveiling the most exceptional pieces from the event.
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