The luxury world is currently experiencing extraordinary splendor, untouched by crises in any of its involved sectors. Always in pursuit of excellent communication channels, the realm of luxury finds ample visibility in the Luxury Magazines of the Swiss MB Media Group, led by the Editor Massimo Basile. His international publications, including the renowned CelebreMagazine World, Luxury Investment Magazine, and Rinascimento Magazine, narrate the tales of excellence and realities that have continually magnified the world of luxury. Massimo Basile, a successful publisher, exclusively shares with Chic Icon magazine’s readers the visionary essence of his group, which has skillfully merged excellence and professionalism over the years. Let’s delve deeper into the publisher’s life to better grasp the world of luxury and its communication.
How does one become a luxury publisher? Why did you choose to dedicate yourself to this prestigious and niche “world”?
Certainly, being a publisher is my life’s calling. I became a luxury publisher because in my “previous life,” I spent 15 years in the realm of casinos, where luxury, exclusivity, and excellence reigned supreme. Luxury became a pinnacle for me in the long career path I embarked upon from a very young age (barely in my twenties, I was already a croupier at a prestigious casino in London). My work enriches my daily life, making it anything but ordinary each day.
Where are you originally from?
I am proud “Of Lucano”, having grown up in Cancellara, a small village in Southern Italy. I can say with great certainty that one’s origins shape one’s personality and the years spent abroad form one’s identity. That’s why I believe every young person should seek meaningful experiences abroad to shape and enhance their own being. This was the impetus that led me to go to live in London.
Why have you always considered London your domicile in the literal sense of the word?
A reality that, during the years I lived there, bestowed upon me a wealth of experiences that I still treasure today. I love advising all young individuals to pursue formative experiences in London, ideally long-lasting. I can confidently say that I lived through the most important years of my professional and personal growth there.
Italy, United Kingdom, France, and now for more than 20 years you’ve been living in Switzerland, in Lugano, where your publishing group is based. Tell us about it.
I have been residing in the beautiful and delightful Lugano since 2002. A city tailored for individuals, with an excellent quality of life and a perfect geographical location for my professional needs. I could describe it as one of the most beautiful cities in the world to live in.
MB Media Group boasts three prestigious publications. Are there any new editorial projects on the horizon?
Well, managing three publications of this caliber is no small feat. Today, the publishing industry, like all thriving enterprises, must carefully manage costs and revenues. We are working very well; for now, we don’t want to think about new projects. We can envision that the MB Media team is international. If our magazines are true editorial excellence today, the great credit goes to our fantastic team—truly international, hailing from countries such as England, Romania, India, Italy, Monaco, Switzerland, and more. Most of them embraced this ambitious project from its inception. I’d say it’s a great team filled with excellence.
What is the profile of your luxury magazines’ readers?
Our readers are well-educated, high-spending individuals who adore luxury in every aspect, true aesthetics, and lovers of beauty. Our luxury magazines, both online and in print, have a distinctly global reach.
Do you still have a dream yet to be realized?
Yes, the dream of elevating Celebre Magazine World to the pinnacle, making it the most iconic luxury publication worldwide.
Is there a unique characteristic that defines the magazines you publish?
Our luxury magazines share a common denominator encapsulated in a single word: Excellence.
We extend our heartfelt gratitude to Massimo Basile for the time and dedication he has graciously afforded us, along with his invaluable contribution. Now, our joyous journey takes us into the realms of his prestigious magazines, an endeavor that promises nothing short of pure delight.
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