Dubai-based DAMAC Group has been heralded as one of the most influential companies in the Middle East’s luxury real estate market for over 40 years. As of July 2022, the company boasts around 42,000 completed premier commercial, residential, and leisure homes, with another 28,000 currently underway. Countless acquisitions and contracts have cemented the firm’s position in the industry and have allowed for the diversification of products and design, culminating in some stunning interiors and architectural masterpieces.
The latest development from DAMAC proposes a holistic lifestyle experience comprised of restorative salt and mud baths, revitalizing beauty treatments, and sophisticated workout facilities, entirely inspired by the healing properties of one of the world’s most cherished gemstones, turquoise. Chic Tower, branded by Swiss master jeweler de GRISOGONO — whom DAMAC recently acquired in 2022 — and overlooking the iconic Dubai Canal, offers the ultimate in wellness and tranquility.
Without a doubt, DAMAC Properties has been an integral part of shaping the Middle East’s property market. This time, breathtaking views of the Dubai Canal and increased accessibility in a bustling up-and-coming area are certain to attract the jet-set from all over the world.
Located in Business Bay, the main international business hub in Dubai, Chic Tower is on track to deliver residential properties in Q2 of 2026. The projected options include exclusive studio apartments, 1- and 2-bedroom configurations with private balconies, and even investment opportunities to purchase a full floor in the tower. The 30-story skyscraper’s centerpiece is a 180-meter-long lazy river, and with the aid of beauty and juice bars stationed throughout the structure, Chic Tower is determined to keep guests rested and reposeful. Plus, with accessibility becoming an increasingly more important aspect of living a full-fledged lifestyle, attractions such as retail outlets, 5-star restaurants, cinemas, parks, beaches, golf courses, and yacht clubs are all within a reasonable distance (under 10km) from the building.
The healing properties of the turquoise influence can also be found on the stepped roof with rock pools and cascading miniature waterfalls. For the ultra-luxury clientele, a terrace full of flora, a film projection screen, a private gym, and an infinity pool cannot be beaten. Not to mention, all apartments are outfitted with full kitchens, ample storage space, and marvelous De Grisogono- influenced interiors.
Want to meet your neighbors or maximize your strength training? The Podium level hosts the building’s main spa which leads out to an outdoor fitness facility equipped with calisthenic-focused equipment.
Whether you’re shopping around for a second home or vacation spot, or just looking for an investment opportunity in a growing Middle East real estate market, Chic Tower should be on your shortlist. With their valiant effort to fuse exotic style and prestige – it’s evident that DAMAC has something to prove!
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