

“Fashion is about dreaming and making other people dream.” — Donatella Versace. Well said! Fashion is all about dreams and fantasies that are being brought into reality. Its job is to reveal beauty and sensation, who doesn’t like it? If you talk about fashion in Israel, it is indeed far from just a western fashion style.
Being at the crossroads of Europe, Asia, and Africa makes Israel a very “relaxed” country. It is used to a mixed civilization, experience, and perception. On the subject of fashion, the land of Israel is known for its casual outfit due to its geographical condition. People there tend to enjoy lightweight-natural fabrics for their daily wear. Cotton, bamboo, or silk match their preference well to protect them from the heat.
Additionally, Israel is rich in cultural characteristics inclusive of mythology, mysticism, philosophy, literature, and art. But, what does fashion hold for them? It holds their value, a value of being modest, audacious, and unique. It’s not just for national consumption. Instead, their designs have been accepted internationally. People from all over the world have appreciated the way Israeli designers mix patterns and colors more than ever.
In a short time, it has become the center of modern art and gourmet paradise. Tel Aviv, the most populous city in the country, is also recently known as the next hot destination for fashion design.
Let’s meet CHIC ICON’s choice of top ready-to-wear Israeli fashion designers!
Yigal Azrouël


Yigal Azrouël is an Israeli fashion designer who is now based in New York. He has dedicated his past 20 years to developing a fascinating clothing label that is familiar with his vision about clothing and woman. Yigal began his career years ago being inspired by art, architecture, and travel.
His long experience in this fashion traffic made him realize that where everything is westernized, there are more rooms for cultures that are worth paying attention to. Over decades, he has seen changes in preferences from the customers, but he keeps on providing special items that have stories behind them that people can connect to when they wear them.


By the same token, his objective is to make a woman feel both comfortable and confident. He wants people to focus on beauty in simplicity. He believes a woman can have confidence in arts without necessarily following the crowds because beauty is supposed to be effortless, and yes, it is if there’s acceptance and gratitude.


The fact that he values simplicity, most of his pieces are made with natural colors such as black, white, brown, nude, etc. He mixes all the natural colors with innovative designs that can be worn to both big events or even daily wears, not to mention that he also added limited patterns in some of the clothing that he made.
Nili Lotan


Nili Lotan is another Israeli fashion designer that focuses on the modern urban woman. Her philosophy is different from others, what she sees in fashion is anything pure and sophisticated, and that’s how she wants women to feel about themselves. She is now also based in New York, maintaining her timeless and luxury clothing label.


The brand was established in 2003 and has expanded a lot since then. Nili is now not only designing clothes, but jeans, belts, and handbags, as well as doing limited-edition collaborations. Her success has brought her label to be known internationally with boutiques in Asia and US.
Furthermore, Nili Lotan’s brand has been featured by top fashion and lifestyle publications like Vogue and the Wall Street Journal. Not only that, her label’s top-quality made celebrities believe in her works. There are popular actresses and models wearing her designs, namely Rihanna, Gigi Hadid, Julianne Moore, etc.


Along with her vision in a fashion that revolves around simplicity, she plays with natural colors for her designs because the goal is for the clothes to be comfortable for daily usage. Most of the colors are black, peach, light blue, etc. There are no crazy patterns or drawing as well; her designs are mostly about being chic but clean.
Dorin Frankfurt


Dorin Frankfurt is another interesting Israeli fashion designer. Dorin’s value is different from the others, showing the world the brand’s vision towards humanity. The brand also has its own manufacture in the heart of Tel-Aviv.
She has contributed a lot to the Israeli fashion industry from a long time ago; the brand now provides a wide choice from dresses, jumpsuits, tops, jackets to evening gowns. Moreover, instead of just selling online worldwide, you can actually visit their offline stores that are available in 7 cities in Israel; three of them are in Tel Aviv, Ramat Gan, and Jerusalem.


Most of her designs are made from single colors or just a mix of one to three colors. She barely mixes too many colors and objects in the same design, so if you want simple but elegant wear, Dorin Frankfurt’s brand is the right choice. On the other hand, if you insist on having their good quality materials and some rich designs, the brand can offer that too. You might as well fall in love with their black flowery dress from the first sight!


Don’t be late to join the hype owning the latest collection called Rose Garden!
Karin Eshed


Karin Eshed is popular for her confidence in playing with colors. It didn’t take long for her to be well known in Israel and worldwide since the first time she entered the industry ten years ago. Her designs are a mix of elegance, colors, and modest feelings.


After ten years of dedication, she opened up people’s eyes not just towards fashion but also women, the value of a human being, and self-appreciation. Her goal is to make a woman believe in herself more through what they wear. She wants women from all around the world to know that they are beautiful no matter what size of clothes they are wearing; therefore, she started making unique designs for each one’s body.
This innovation has added a new soul to her sets. Her passion for dressing women and making them look attractive no matter what makes her collections special. The most important thing about her existence in the industry is that she has succeeded in promoting self-acceptance and a less judgmental mentality towards others.


To conclude, the key for Karin Eshed is happiness. She wants to motivate people to be happy, so she creates high-quality items for daily use. She believes from a mix of strong colors, good cutting for any body shape, and comfortable designs, modern women will have brighter days!
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