“Clothing, watches, perfume, jewelry, exquisite shawls, or quads as they are called by Hermès, and the bags that have gained worldwide fame. Sure, any of these things should be in the locker room of a true connoisseur of fashion.“
Close your eyes. Imagine a successful, stylish person who appreciates the elegant style and quality in details. A man whose understated luxury andimpeccable taste are isolated and lift him like a diamond among Swarovski crystals. It does not matter who is that person, a man or a woman, but it is impossible to complete him without the legendary image of the items of the French Fashion house Hermès.
The Fashion house Hermès has been around for nearly two centuries, and in that time, the company managed to gain worldwide fame and reputation. The founder of the company with a century of history was Thierry Hermès, who opened in 1837 a workshop on making bridles and saddles. Theproducts were durable and elegant. The manufacture harnesses worked only the best craftsmen using raw materials of the highest quality that is guaranteed to ensure the success of the product and the company’s growth.
Five generations invested all their power in the development of family-owned business and were constantly expanding the range of products made by Hermès. In 1878, after the death of Thierry Hermès, his son Charles-Emile and grandchildren Adolph and Emil Maurice inherited the company. Emil Maurice raised the company to such a level that all the lovers of luxury and impeccable quality want to posess Hermès products. In 1928, Hermèsreleased its first Hermès silk scarf – “quads” as they call it in the French Fashion house. The new product quickly gained popularity and won success among the dignitaries as well as among middle-class people. But the main product to win worldwide fame, without which it is impossible to imagine Hermès, was the Birkin Bag, released in 1984. Clear lines, perfect proportions, elegant metal furnishings, incredible functionality and simplicity – are the distinguishing features of this icon thing. The urgency and desire to have this bag for fashionistas around the world continues unabated, and only intensified with time. Because, as Jean-Louis Dumas, the heir of the house in the fifth generation says, “the main weapon of the brand is time.” And it should be noted that these weapons Hermès manages with great skill, combining the creativity emerging trends and established “family” classical tradition, which allows it to be a trendsetter of fashion and undeniable style.
Pieces from Hermès became a sign of solvency and respectability. Impeccable reputation, passionate, true to the tradition, individual style and refined taste – that’s the secret to success that allowed a small family business to transform into an empire-style under the loud brand Hermès.
To date, the French Fashion House owns around 300 boutiques worldwide, including in Russia. The first store in Russia was opened in Moscow in December2000. Large popularity and attention to the brand in Russia provoked the opening of a second store. In 2007, at the first line of GUM, one of thehistoric places of the Russian capital, a brand boutique with a long history opened. The store is 250 square meters, and its windows look out onto RedSquare and The Mausoleum. In the collection of the shop are all lines, or as they are called, “16 crafts” of Parisian house Hermès: Men’s and women’sclothing, shoes, scarves, jewelry, perfumes, tableware, watches. Range of Russian boutique delight the most discerning visitor with a good sense of taste. It is also not possible without a range of shop equipment and accessories for riding, which, as a tribute to the past, continue to be a hallmark ofthe house Hermès.
