Passion for fashion unites the sisters Nina and Gvantsa Macharashvili since childhood. This great union and shared interest are what triggered the creation of what today is one of the most revolutionary shoe brands. Present in Saks, Net-A-Porter, Harrods, Nordstrom, and Moda Operandi, among others, MACH & MACH continually releases collections that don’t fail to impress customers and attract new ones. With the release of the now-iconic pumps with a crystal-encrusted bow, the company, which for years has released collections of footwear, clothes, and accessories, reached international popularity in 2019. Thus, sales increased by 2000% in 2021 as a result of consumers’ desire to put on party shoes after spending months indoors. Glitter and crystals for the shoes from the company that is worn by international celebrities in vibrant hues and romantic accents, from Kyle Jenner to Chiara Ferragni. The Cinderella shoes which have gone viral on the internet come in pastel hues, satin, and PVC.
Having real iconic and pioneering designs for the industry, the brand has proven the fact that thinking outside of the box is a truly major asset. “Our real obsession is the process of working on the product itself. In each little detail, we are putting our absolute energy and whole heart. There is no better reward for us than if these pieces become iconic for others, this feels like receiving all the love back and this cycle is unbelievably amazing. The thing that makes MACH & MACH unique is the spirit of the brand, which is pure and very intense at the same time. We are not afraid of taking risks and still remain a delicate moderation of the brand. It’s all about real authenticity, freshness, and creativity.” It is indeed very clear the fact that the sisters put their absolute best effort and ultimate gram of creativity into the creation and design of the shoes.
To feel like a real-life princess, an absolute favorite and must in this brand are the Cinderella shoes, which have gained special recognition due to their majestic and classy design. We can all agree it’s our inner child’s dream to walk down a party’s stairs with these shoes, that will make the entire evening magical. A great fact while styling it as a modern-day cinderella is that depending on the circumstance, you may style them up or down. Although they are not your go-to pair of casual shoes, you may add a little shine to your ensemble by wearing them with some less formal pieces.
MACH & MACH shoes are often described as a statement, fun, and unique, perfect to make a memorable impression wherever you go. Having this in mind, it is safe to say the shoes are made for women who take pride in their individuality and love to present themselves in their particular way. Every one of the collections has a unique inspiration, which occasionally comes from various historical eras, allowing it to be inspired by the fashion of the time.
The brand has made quite an impression in the industry, having stars such as Nicky Hilton, Joan Smalls, Chiara Ferragni, and Rocky Barnes use their designs. Over the years, MACH & MACH have gradually gained an important spot in the shoe industry, all thanks to their creative designs which stand out wherever you go. Regarding their growth geographically, the sisters stated the following “It is crucial for us that we have looked into these areas (referring to the Middle East), as the people who live there have some of the most fascinating tastes in high-end fashion and a remarkable sense of fashion that comes naturally to them. Therefore, the fact that our product is well-liked in the area excites us greatly.”
With passion, courage to follow their dreams, creativity, and determination, the Macharashvili sisters have created what today is known as one of the most iconic and must-have shoe brands in the industry, MACH & MACH.
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