Tryano, Abu Dhabi’s luxury department store, sets the tone for the new academic year with its Back to School 2025 edit, a collection that blends practicality with playful nostalgia. Drawing on the theme “Daily Routines,” the edit transforms ordinary school moments into style statements, fusing retro references with modern energy. The campaign backdrop—lockers, gym bags, and basketball courts—evokes a familiar school setting while adding a fashionable twist. The result is a refreshing mix of preppy aesthetics and contemporary streetwear that resonates with both parents and children.
The collection is thoughtfully divided into three lifestyle-inspired capsules. “Morning Prep” celebrates dressing as a form of self-expression, offering polished yet spirited options from brands like Boss, Kenzo, Little IA, My 1st Years, and Lelli Kelly. These pieces strike a balance between sophistication and playfulness, giving young students the confidence to start their day in style.
“Recess Ready” shifts the focus to sneakers, spotlighting them as the ultimate symbol of individuality and movement. Whether leaning toward retro tennis silhouettes or bold basketball-inspired designs, the range—featuring ON, Off-White, BOSS, and Asics—captures the essence of youthful energy and versatility.
Finally, “After-School Energy” highlights the transition from classroom to playground, bringing comfort and adaptability to the forefront. With labels like Fendi, Polo Ralph Lauren, and Versace, the selection ensures that style continues seamlessly beyond school hours. This thoughtful curation underlines Tryano’s ability to understand the varied needs of young students’ daily lives.
Available in-store from August 1st to September 7th, the collection reaffirms Tryano’s reputation as a trend-forward retailer that delivers more than just clothing. Beyond fashion, the department store enriches the shopping journey through personalized services, a carefully curated global brand mix, and collaborations with local and regional designers. With added touches such as concierge assistance, beauty treatments, and exclusive lounge access, Tryano elevates the retail experience into something memorable and aspirational.
The Back to School 2025 edit successfully bridges nostalgia and innovation, giving everyday school routines a stylish reimagination. It positions Tryano not only as a shopping destination but also as a cultural hub where fashion, lifestyle, and experience converge seamlessly.
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