In this article, Chic Icon explores the popular To’ak Chocolate, which is often regarded as the world’s most expensive chocolate. It comes at a premium price that can reach up to $490 per bar, not just because of its extraordinary quality and taste but limited availability of these beans, meticulous production processes, and the company’s strong commitment to sustainability.
The To’ak’s exclusivity comes from its use of the Ancient Nacional cacao variety, indigenous to only Ecuador. This type of cacao was once thought to be extinct, however, it was rediscovered by the people in the valley of Piedra de Plata a couple of years ago. What makes this even more exclusive? The incredible rarity of the cacao. To’ak harvests cacao from less than 20 cacao trees per hectare. This makes sure that each batch is truly one-of-a-kind. This can be compared to much like sourcing fine diamonds or vintage wines, the rarity of these beans is at the core of To’ak’s high price point, and we believe it’s worth every money for those who want to taste something truly exceptional.
Apart from its incredible rarity, it is known for its extraordinary flavor taste, Ancient Nacional cacao gives out a distinctive floral, fruity, and nutty flavor that distinguishes it from more common cacao varieties found around the world. However, each batch may present subtle variations, providing a unique tasting experience.
Production Process
To’ak’s production process is very similar to the production of fine wine or aged whisky, focusing on quality and tradition at every step of the operation.
The production process begins with the careful preparation of Ancient Nacional cacao trees in Piedra de Plata. Farmers employ “dry farming” techniques, relying almost entirely on natural rainfall, which allows the cacao to grow to its perfect state. This method ultimately results in harvests that vary each year based on weather conditions, adding to the chocolate’s distinctiveness.
Post-harvest, the cacao beans undergo the lengthy process of fermentation in Spanish Elm wood bins for six days. This is a very important step that develops the bean’s flavor by breaking down its tannins and reducing bitterness, setting the foundation for the chocolate’s rich taste.
After fermentation, the beans are sun-dried in a greenhouse, preserving their delicious flavors. They are then roasted and ground into tiny bits, which are called nibs. The final step is “churning,” which is the process of churning and heating the chocolate for hours or even days. This ultimately makes the chocolate aerate and release volatile acids, which also enhances the flavor.
In a unique approach, To’ak ages its chocolate in various casks, such as those previously used for cognac or whisky. This aging process, which can last up to six years, allows the chocolate to absorb subtle flavors from the cask, enriching its flavor profile and complexity.
Each bar is delicately molded and packaged in handcrafted Spanish Elm wood boxes, joined by a tasting guide and a single roasted cacao bean, displaying the bar’s origin.
Commitment to Sustainability and Fair Trade
To’ak’s dedication to sustainability and ethical practices certainly justifies its premium price of the world’s most expensive chocolate. The company pays farmers well above the fair trade premium price, which is three to eight times higher than the standard market rate for wet cacao. This is to guarantee that farmers are compensated fairly and encourage the preservation of Ancient Nacional cacao trees.
Additionally, To’ak collaborates with Third Millennium Alliance, a nonprofit organization focused on rainforest conservation in Ecuador. Through this partnership, To’ak supports reforestation programs and the protection of natural ecosystems. TMA provides local farmers with start-up capital, seedlings, irrigation equipment, and financial assistance to support this change.
Exclusivity
The company produces extremely limited editions of luxury single origin dark chocolate, with some editions featuring fewer than 600 bars. The limited production runs and the use of rare ingredients create a sense of exclusivity. Due to its exclusivity, To’ak’s chocolate bars are among the world’s most expensive chocolate, with prices reaching up to $490 for a single bar of chocolate. This premium pricing emphasizes the brand’s attention to quality, rarity, and the hand-crafted process behind each bar.
Conclusion
The high cost of To’ak Chocolate is a direct result of its use of rare recently discovered Ancient Nacional cacao, a costly and labor intensive production process, packaging, and a strong commitment to sustainability and fair trade. Chic Icon recommends To’ak to anyone who wants to try out something more than your typical average chocolate experience, but rather a high quality chocolate that gives a unique and exclusive experience to each person.
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