In fashion, we know there is no fun in fitting in, standing out is the whole point of getting obsessed over new shoes, clothes and accessories. Albanian born designer, Nensi Dojaka, leaves that as clear as water in her latest collections and designs. The designer established her brand after graduating from the prestigious fashion school, Central Saint Martins in 2019, and in what could be stipulated as a record short time period, managed to take her brand to the upper leagues in the industry, having an A list customers and fan base.
The brand’s aesthetic is one completely dedicated to deconstructed, bold, empowering and unique designs. It mostly features pieces of clothing as juxtaposed masculine tailoring that enhances feminine curves and creates an empowering look, along with slender tulle to include transparencies and sensuality to the looks and figure hugging dresses, which we all agree are a must in our shopping list. The designer usually works with materials such as padded fabrics, velvet, and leather, which serve as the adequate catalysts to transmit the desired message and to convey the perfect piece.
After the pandemic, our desire for fresh, new and different wardrobe selections, emerged importantly, and one of the designers that saw this necessity in the industry, was Nensi Dojaka. This is how her designs became part of the upper league. By defying rules set by long lasting leaders, knowing how to read customers and offering just what they wanted, and more important, what the industry needed in order to make a comeback after the hard years.
It is fair to say, the A list celebrity that started the Dojaka mania, is Bella Hadid, with her 2021 full look by the designer at the MTV music video awards. Ever since, other A list trendsetter celebrities have chosen the designer to dress them, such as Zendaya, Rihanna, Hailey Bieber, and Dua Lipa.
We believe that the brand has a fashion forward approach and this is why it has emerged so fastly and successfully in the industry. With strong and prominent designs that serve as a statement and at the same time transmit a vigorous personality, and this again, is the reason why several trendsetter celebrities have chosen the designer in the past as well, wearing amazing designs and unique looks.
Her last 2023 Fall/ Winter Ready to Wear collection is a full depiction of the celebration of the female body. As always, having black as her prominent color in the color palette, other ones gave certain accentuation as well, like red, beige and a few shades of pink. Nothing more than feminine and empowering colors were used here, and we believe it was the perfect choice to give life to the main idea of the given collection. Her assimilation of concepts for more women, a greater variety of shapes, and more tastes was more beneficial for the expansion of her company. There were wonderful long black fitted coats and tights with tulle frilled cuffs. In the finale, she used velvet and a shimmering caviar sequin, two new-to-Nensi non-lingerie material kinds.
In case it wasn’t clear, an important decisive factor that drew Dojaka to success, were the bold, fashion forward decisions and pieces that were incorporated in her collections, and the fact that the brand was focused in being distinct, with a strong desire to empower woman, aka, having a strong message and finding the right way to translate it into the designs, is what led this brand and designer to such fame, in such a short time period.
Standing out, expressing yourself, and feeling empowered in the piece of clothing you are wearing is the whole point of fashion. Nensi Dojaka, is a designer that knows exactly how to celebrate the feminine body, by empowering it and creating statement pieces that will encapsulate a unique essence. Being the first choice of several A list celebrities, knowing how to translate precisely the message into the design and having successful collections, one after the other is what makes her one of the most important and unmissable emerging designers of the present. Being eye to eye competitions with large important brands such as Balenciaga and Gucci is what also encourages this designer to grow exponentially and innovate based on customers’ desires and needs of the industry. You can also buy her inspiring designs in Nordstrom.
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