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Better World Fund: Encouraging Positive Impact Worldwide

The 76th Cannes Film Festival driving awareness and change with “The Evolution of Humanity: Moving for I to We”.

  • April 27, 2023
  • chicicon_user
  • 5 minute read
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The Cannes Film Festival is one of the most prestigious events in the film industry, attracting filmmakers, actors, and enthusiasts from all over the world. However, the festival is not just about glamour and entertainment; it is also a platform for promoting social, educational, and environmental values. In recent years, the Better World Fund has taken one of the center stages at the festival, with a meaningful, optimistic, and inspiring program to raise consciousness and encourage positive impact worldwide. Chic Icon takes pride to participate in this amazing initiative as a media partner to give awareness to the cause and promote sustainability consciousness worldwide.

The Better World Fund is a cultural commitment and support system for high-impact projects that contribute to reducing inequalities, improving well-being, and protecting the planet and ecosystems. In May 2023, the fund will support the Akbaraly Foundation and the Amazônia Fund Alliance Program for the UNESCO Brazilian Federation (BFUCA). These projects will be the focus of a two-day high-level program led by inspiring and emblematic personalities, and experts in their social, educational, cultural, or environmental fields. The aim is to find concrete solutions to the problems facing the contemporary world and the future of our planet.

The program “The Evolution of Humanity: Moving for I to We” includes a two-day event, on the 21st and 22nd of May with a forum on awareness and social impact focusing on the influence of the film industry, masterclasses for youth, and a conference in partnership with The Paris-Saclay University. The Academia for a Better World (ABW) conference will feature outstanding international speakers presenting the best solutions worldwide addressing endemic inequalities that women and children are suffering from, exacerbated by climate change and social divide, especially for coastal populations.

The Cannes Film Festival is not just about showcasing films; it is about using cinema as a vector of social, educational, and environmental values. The Better World Fund is a testament to the power of film to inspire positive change and encourage collective action. In our world, where climate change, inflation, inequality, and violence threaten our societies and politics, living together is no longer an option. It is a matter of reinventing ourselves, leading us towards a surge of consciousness, and giving women and men their rightful place in society.

Education plays a vital role in this movement of consciousness. Educating children with egalitarian beliefs today will shape the adults they become tomorrow. The young generation aspires to a different society combining societal and environmental concerns. Bringing them to light, listening to them, and taking care of them is to help them become the enlightened leaders and changemakers we will need.

Better World Fund at Venice’s 79th Film Festival

The 2023 Better World Fund program is an amazing opportunity to network on values and commitments that bring us together. The Gala Dinner at the Carlton Cannes Hotel will feature an exceptional artistic program, an award ceremony, and an auction to benefit the two NGOs involved. Yury Revich-Olario, a renowned violinist and composer of Stradivarius, will perform at the dinner, followed by Liz McComb, a famous American singer, songwriter, and pianist, known as “the pasionaria of gospel music,” ARISA, the Italian pop singer, actress, writer & TV personality, a showcase by Élie BNC & a children’s Choir “Unité”; an international artistic project bringing together several children’s choirs from around the world, and Georges Tomb, an award-winning composer and concert pianist of international fame, will host the dinner. 

The Better World Fund is an essential movement of consciousness aiming to reconcile humans among themselves and live together on Earth in security and peace. The Cannes Film Festival and the Better World Fund are working together to drive awareness and change, encouraging positive impact worldwide. Through this program, we can draw on our inestimable strengths to transform our pain into joy and our hatred into love, making the world a better place for all.

The event’s second day comprises a medley of masterclasses, lectures, and a movie screening. The highly-anticipated “Academia for a Better World” conference, held in conjunction with The Paris-Saclay University, is slated to showcase a distinguished roster of global thought leaders who will unveil groundbreaking strategies to tackle the systemic disparities affecting women and children exacerbated by climate change and social divide, especially for coastal populations. Estelle Lacona, Pierre Ewes, Maria Listur, Daniela Plan and Patrick Duvet are highly recognized worldwide leaders who will share their knowledge at the conference.

“The Evolution of Humanity, from I to We,” work of Mastermind conference, will delve into the imperative of societal reinvention and the cultivation of a remarkable awakening of consciousness. The philanthropic forum on awareness and social impact will consist of debates with our leading world experts: Tony Nader, Leader of the Transcendental Meditation Movement; Patrice Vernay, Founder of Ewo Infinite Group; Maud Truchi, Founder of Maslina Resort; Ilana Devillers, CEO & Founder of Food4All; Sebastien Donati, Founder of Telma; Melanie Grant, Executive Director of the Responsible Jewellery Council; Sonia DIOP, President & Founder of the Legacy Forum; Kiera Chaplin, Multifaceted Businesswoman, Fashion Icon, and Activist; Benedetta Paravia, Artist, Author, Producer & Philanthropist; Cinzia Akbaraly, Founder of the Akbaraly Foundation; Ludwig Forrest, Head of Philanthropy at the King Baudouin Foundation; Alexandre de Beauharnais Romanovsky, Founder of Spectrum Vision Ventures; Max Studennikoff, Leader of the Climate Change Forum, Rodrigo Pacheco, Head of the Brazilian Senate; Célia Xacriaba, Federal Deputy of Brazil; Siddharth Batra, Legal advisor for Unitech Ltd.

Better World Fund at the 75th Cannes Film Festival

Young leaders will take over the “Youth’s Got Power” Masterclass, a conference debate led by young people, with young people, for young people… for our future. Camille Aumont Carnel, Romain Valois, Dylan Letierce, Abedelhak Boutrif, Alicia Dadoun, and Jasmin Manke are young leaders under 30 who will offer us the most indispensable energy: hope. This Cannes edition of the Better World Fund will end with a heartfelt film screening; Maria by Callas, by Tom Volf. Maria Callas, whose centenary would have been commemorated this year, embodies an artist who transcended the singular “I” to embrace the collective “we”. Leveraging her vocal prowess and cultural cachet, she wielded her influence to illuminate social issues and galvanize fellow creatives to strive for a more equitable world.

The Better World Fund expresses gratitude to its honorary partners for their support: Chic Icon, 314 Cannes, Joanna Plafsky, Maslina Resort, Studio Mao, Squair, Clinique La Prairie, SDB New Delhi, LUXURY International Magazine, Filmfestivals.com, the University Paris Saclay, Paris-Saclay University Foundation, OCF, Jazz Magazine, Responsible Jewelry Council, Ministry of National Education, Preschool and Sports of Morocco, Herflix, Luxury Limited Edition, Jazzbook Records, We Do Sync, Whet Foundation, Doctor’s Natural, Kamal Sagar / Total Environment, Luxury Investment Magazine, Rinascimento Magazine, Celebre Magazine, Circle X – The Green Trillion Club, the Academia for a Better World, Fab UK Magazine, United Studio, Breaking-News-Arabia.com, Qatar-Media.tv, Dubai-Media.tvet, Breaking News: Saudi Arabia, Breaking News Kingdom of Bahrain, Opportunity Saudi, Inside US Films.

Read more similar articles HERE

Text by: Stefanie Kennedy
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