It was announced that the Memorandum of Understanding was signed between the Kontinental Hockey League, “Avangard” hockey club, Commerce Marketing and Dubai Department of Tourism, and the Dubai Sports Council in the UAE on October 17. All groups involved committed to working together to promote hockey and enhance the reputation of the Kontinental Hockey League in the UAE, in addition to the Dubai Ice Show, is the first approach to accomplishing such an important mission.
The Dubai Ice Show will last for 3 days from December 3 until December 5, 2021. You can purchase your tickets HERE The KHL regular hockey season match between “Avangard” Omsk, the latest Gagarin Cup Winner, and Kazan “Ak Bars” Kazan will be contested as part of the KHL World Games. The event is scheduled to occur at the same time as Russia’s official Day at Expo 2020. It will be placed in the Coca-Cola arena, a versatile indoor venue with a maximum population of 12,000 to 17,000 for ice hockey games.
Furthermore, the Coca-Cola arena will feature the “Sleeping Beauty” ice show, a new thrilling and theatrical play produced by Olympic figure skating winner Tatiana Navka. The lead female roles in the musical will be held by Tatiana Navka and Alina Zagitova, who is also an Olympic figure skating titleholder.
Alexey Morozov, KHL President:
We are thrilled that the KHL World Games initiative has been relaunched after nearly two years! The United Arab Emirates will be the 15th country to host a KHL game, and we are extremely content to say that the most recent Gagarin Cup winner “Avangard” Omsk and our League’s only three-time champion “Ak Bars” will be there. During the most recent playoffs, these two clubs faced off in one of the finest tournaments in KHL history. The forthcoming match is sure to be exciting and effortful. We are grateful for the collaboration of the Dubai Department of Tourism and Commerce Marketing, the Dubai Sports Council, and the “Avangard” hockey club in making the game possible in such a spectacular setting.
The UAE is a significant opportunity for hockey growth, and we will make certain every strive viable to make becoming acquainted with the KHL and our game an excellent and unforgettable experience for Dubai.
Alexander Krylov, «Avangard» HC Board of Directors Chairman:
“Avangard” was glad to support this initiative after receiving an offer from the League to conduct a game in the UAE. Notably, this event will occur on Russia Day in Dubai, which is both an honor and a big duty for us. We are titlist on and off the ice – in marketing, connecting with the media, and social media, so I am certain that our knowledge and experience will assist us in organizing the Dubai Ice Show flawlessly. It’s a fantastic new challenge for our club. The Arena, which has never hosted a hockey game, will be ready for an official KHL game in a short period of time. Many specifics must be worked out. I am convinced that we will be able to stage an event that will be a source of pride not just for the KHL but also for the country. We are arranging several exciting and unforgettable events, including Tatiana Navka’s “Sleeping Beauty” ice performance, to provide people in Dubai the opportunity to learn more about Russian hockey and ice sports. We can’t wait to meet you in Dubai this week!
His Excellency Saeed Hareb, Secretary General of Dubai Sports Council:
“We are more than thrilled about the Dubai Ice Show! People from more than 195 nations live in Dubai, including a large number of people from Russia and other countries where ice hockey is a well-known sport. The Dubai Ice Show will be a spectacular event for everyone, including Emirati ice sports supporters.
The event is scheduled for the beginning of December, between December 3rd and 5th. At Expo 2020, December 4 is designated as Russia’s official Day. It will be an ideal occasion for families to spend some quality time together. The stunning theatrical “Sleeping Beauty” production on ice starring world-famous Russian figure skating stars, and an ice- hockey match between two top Russian teams, are among the numerous activities scheduled.
We at Dubai Sports Council are always excited about bringing new events to Dubai for different members of our diverse community. Ice Hockey is one of the most popular sports in the world, with millions of fans around the globe, including many in Dubai, and we are looking forward to three days of great action and entertainment on the ice this December. The Dubai Sports Council will forever be delighted to introduce new events to Dubai for all of those a part of our varied society.”
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment at Dubai Tourism:
“We are pleased to sign this Memorandum of Understanding for a one-of-a-kind partnership in sports entertainment. The Dubai Ice Show emphasizes Dubai’s reputation as a premier events destination while also supporting the city’s continuous efforts to increase sports tourism. With ice hockey being a very popular sport that is eagerly observed by millions of supporters internationally, Dubai Festivals and Retail Establishment is happy to give all of its support and cooperation in promoting this game further in this part of the world, particularly through our popular digital platform, Dubai Calendar, which builds and
manages the official listing of key events and entertainment in Dubai. We are excited to welcome globally respected hockey teams as well as world-renowned figure skating talents to our city. Hosting the ice hockey tournament also reinforces Dubai’s image as one of the safest places in the world, with the health and safety of all guests, team members, performers, and staff remains our top priority.”
Nail Maganov, “Ak Bars” HC President:
“We excitedly accepted the League’s invitation to play “Avangard” in Dubai. It is a pleasure to represent the country and the republic overseas, as well as to support Russia’s official Day at Expo 2020. We are pleased that the KHL picked the match between “Avangard” and “Ak Bars” to display the strength and charm of our hockey. These are the two most powerful teams in the Eastern Conference, driving the entire sector ahead. We will do everything possible to make people in Dubai’s first encounter with a high-level hockey game unforgettable.”
Read more similar articles HERE