There are several “brothers” in a dictionary of synonyms for the word “masterpiece” such as work, creation, achievement, a model, best and imperishable. However, many of them are colloquial, but accurately suited as a synonym for the name Amouage. For more than a quarter-century, history of the perfume brand collides the most demanding guests of the royal family, and the most stellar from the world of cinema, fashion, sports and music. Drawn by their fine, bright sensuality, they probably do not suspect that the secret of the brand is in its history.
Amouage is a treasure, an eastern tale. Its creator – the Prince of Oman, decided one day to revive the ancient traditions of Arabian perfumery art. Thus, the luxury of scents was born. This allowed each of their respective owners to be unique.
By the way, “masterpiece” – a French word, «chef-d oeuvre» means an exemplary product prepared in many medieval artisan shops, that seeks to become a true master of its craft. Symbolically, the first fragrance creator was the famous French perfumer, Guy Robert, and his number one creation was «Amouage Gold».
Eastern European chic and the riot of colors have truly created a tradition for the golden words in perfumery. And to say the least, it takes long and painstaking work. What is so thoroughly mixed with the best “noses” of France and “minds” of Britain? Today, the creative director, Mark Christopher Chong (his home on the shores of Albion) is seeking hidden treasures to be the ingredients for his new products such as myrrh, frankincense, silver and rock rose. These are very difficult to obtain. Rare roses are gathered on the mountain slopes in particular locations. Therefore, the quality of Amouage is absolute elitism.
OPUS IV is one of the latest creations; a collection of flavors with the same name. The fragrance opens invigorating notes of lemon, mandarin and grapefruit. They are gently covered with a warm, spicy coriander mantle. As the first three “volumes” (Opus I, II, III), concluding a poem that stirs up the desire and passion, while maintaining elegance.
OPUS IV was not only one more aroma, but also a page of rare editions. These spirits mark new mission: to unite the world in the fight against HIV / AIDS. According to Christopher Chong: the defeat of this evil may be by universal education, prevention, help for the sick, and most importantly, everyone’s attention to the global problem. Half the profits from the sale of the new fragrance will go to a good cause.
The epilogue to the story of Amouage’s masterpiece is the undeniable evidence of professional skill. Plus, the second meaning of the word: exemplary work and achievement of higher art. In the case of Amouage, comparison with a masterpiece is not hyperbole. Moreover, after a personal acquaintance with the oriental tale, comes the understanding that there are timeless classics: secular art of perfumery “haute couture “.