Dyson officially opens the doors to its new Beauty Lab, which is situated above the Dyson Demo Store on Oxford Street, London. The Beauty Lab is an operational salon where customers can enjoy a professional blow-dry engineered to give healthier looking hair. The Beauty Lab enables people to experience Dyson personal care technology and see the array of styles they can achieve for all hair types.
Sam Bernard, Global Engineering Director of Personal Care Category at Dyson, says, “It is critical for people to be able to experience our technology, so they can understand how it works. This space is designed with that in mind. For instance, you can book an appointment online or walk in for a styling session [subject to availability] with a Dyson beauty expert who will style your hair with our personal care technologies that work for all hair types.”
Customers will be able to book a 45-minute blow dry appointment via Dyson.co.uk and can select from a menu of looks at £35:
1- Voluminous curls
2- Volume and body
3- Classic waves
4- Beach waves
5- Waves and shapes
6- Smooth and straighten
7- Smooth and volumise
The Beauty Lab will display and use their portfolio of key personal care technologies, such as the Dyson Airwrap styler and the Dyson Supersonic hair dryer to achieve the styles.