When people think of British fashion I’m sure heritage, impeccably made suits from Savile Row and the classic Burberry check raincoat come to mind. When I think of British fashion however, I think of fearlessness, and a strong sense of individual style. I see the freedom of self-expression. Different backgrounds, ethnicities, experiences. When all this is backed up with craftsmanship and talent, it’s so exciting. Truly what I love most about fashion.
So what exactly is British style? Nowadays it’s the street style of London fashion week that travels the world via social media. What does the “London look” entail? At its core, like all British style it’s having fun with trends, and putting a modern twist on classic pieces.
Youth culture
Brits are never afraid to go full throttle when it comes to embracing new and exciting trends. There’s a sense of never taking yourself too seriously. From stealing your boyfriend’s style for a cool, urban androgynous look, or going full glamour in animal print. Anything goes!
This wonderful sense of freedom in fashion really came from the birth of youth culture. Back in the Swinging 60s designer Mary Quant brought her colourful mod style and mini-skirts to the high street. For the first time young people were able to go to a shop and buy trends instead of making them at home. Clothes were the perfect way to fit in while standing out. Through the decades the clothes may have changed but the idea of searching for what’s new and exciting hasn’t.
The designers
The UK loves a rebel, and these designers certainly broke the mould and made their mark, exporting their own sense of British style around the world.
Vivienne Westwood, the grande Dame of the British fashion scene came from the punk movement, shocking everyone with her S&M influences and making tartan and safety pins an edgy fashion statement. Her clothes are feminine, and always daring.
Alexander McQueen’s designs were hauntingly beautiful, expertly made, and other worldly. A perfect example of the balance between craft and creativity. His protégé Sarah Burton has continued his house and legacy beautifully. Famously dressing the Duchess of Cambridge for her Royal wedding to Prince William.
John Galliano is now Creative Director for Maison Margiela, but it was his work for Dior in the 90s that put him on the map. Over the top, exuberant, wild, fantastical, and once again, impeccably made couture.
Kim Jones and Jonathan Anderson are two of the biggest names in UK fashion at the moment. Both men are at the helm of European super houses Dior Homme, Fendi and Loewe respectively.
While we wait with bated breath to see what Phoebe Philo does after her groundbreaking work at Céline, Stella McCartney continues to showcase her modern woman, tailored to perfection and putting her ethics first.
The future of British fashion is in safe hands thanks to modern labels such as Christopher Kane, Molly Goddard, and Richard Quinn. Three graduates of the famous Central Saint Martins fashion school. They are a perfect example of why London fashion week is so exciting. Classically trained artists with a unique point of view on how people want to dress now.
What these fabulous designers have in common is their skill in celebrating their heritage while looking toward the future. Just like the modern British woman, they’re fun, bold, and not afraid to stand out!
Text by Pamela McKillop
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