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Behind the Glamour: The Monegasque’s Deep Dive into Monaco’s Elite Life

Luiz Costa Macambira, the CEO of The Monegasque magazine, illuminates Monaco's elite realm through luxury lifestyle journalism.

  • December 11, 2023
  • chicicon_user
  • 2 minute read
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In an ambitious undertaking that reflects the glamour and prestige of Monaco, Luiz Costa Macambira, the former CEO and publisher of Forbes, is set to unveil a new magazine, “The Monegasque™ ”. This publication, featuring a roster of contributing writers that reads like a who’s who of global luminaries – including legendary boxing champion Evander Holyfield, Jermaine Jackson, and members of various royal families – promises to offer an unprecedented look into the world of contemporary Monaco society. “The Monegasque” is poised to set a new standard in luxury lifestyle journalism, focusing on the extraordinary people and exclusive locales that define this elite enclave.

Costa Macambira’s vision for the magazine is rooted in a celebration of Monaco’s unique blend of opulence and eccentricity. “In the West, we often expect our titans of industry and creators of wealth to conform to a certain staid image,” he says. “However, it is perhaps more fitting for those who have amassed great fortunes to exhibit a flair for the unconventional. After all, isn’t it this very daring that drives them to build their empires?” He believes that Monaco, a haven for vibrant personalities, is the perfect setting for such stories.

To bring this vision to fruition, Costa Macambira is assembling an editorial team of “The Monegasque” replete with notable figures who share his passion for capturing the essence of Monaco’s high society. This collaborative effort aims to foster a creative milieu that reflects the magazine’s ethos.

“The Monegasque ” represents the culmination of Costa Macambira’s extensive experience in media. Having previously led Forbes’ Monaco and Netherlands editions, he developed a keen eye for content that resonates with an affluent readership, always prioritizing quality and relevance. With this new venture, he seeks to elevate his approach, crafting a publication that is both elegant and captivating.

As the magazine approaches its launch, it is generating considerable buzz within Monaco and the broader publishing industry. “The Monegasque™ ” is set to offer unparalleled access to the most exclusive products, experiences, and insider insights, quickly becoming the go-to resource for those seeking to delve into the lives of the global elite.
This is particularly significant in Monaco, home to the highest concentration of ultra-high-net-worth individuals (UHNWIs) globally, with over 200 billionaires residing in a population of around 39,000. Through “The Monegasque™ ” Costa Macambira offers premium advertisers a unique opportunity to reach this affluent audience via both digital and print platforms.

In summary, “The Monegasque™ ” is set to redefine the landscape of luxury publications. It promises to give readers an intimate view of the captivating narratives that shape Monaco’s elite society. With a focus on extraordinary individuals and exclusive locales, it aims to establish itself as the definitive voice of contemporary Monaco society.

Furthermore, its multi-platform approach provides a valuable opportunity for premium advertisers to engage with a wealthy audience. As anticipation builds for the magazine’s debut, it is clear that “The Monegasque” is destined to become an indispensable guide for those looking to immerse themselves in the luxurious world of Monaco’s ultra-wealthy.

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