“Find something you love, and you won’t have to work a day”. Designer Patricia Bonaldi has always had a passion for fashion, craftsmanship and design, and since she was a little child, out of necessity, her mother taught her to sew given that while growing up in Uberlandia, Brazil, having easy access to clothes was not a luxury the Bonaldi family could afford. What Bonaldi did was create out of that necessity something beautiful and brilliant. The brand was established in São Paulo, Brazil, in 2002 and ever since it has been all about craftsmanship, freshness, and unique designs.
Born in Brazil, PatBo easily transmits a young, fresh and exotic vibe with all its designs. The brand aims to create pieces of clothing that inspire confidence with a hint of adventure while at the same time being comfortable and captivating. And just like this, PatBo is the perfect brand to encapsulate a juvenile and modern look.
Talented craftsmen in Patricia Bonaldi’s birthplace of Uberlândia, Brazil (which coincidentally is the nation’s embroidery capital), bring her vision to life little by little and, with amazing talent, give substance to her designs. “The community of artisans who know how to embroider didn’t think their talent was something beautiful or worth sharing. They felt stuck because they couldn’t do another job. My goal was to switch that mindset and remind my community of the beauty within their work,” – states the designer, and with that idea in mind, she managed to give talented artisans an important place in the industry and her heart.
Playing with shapes, fabrics and movements, the brand gets to encapsulate a modern “in trend” and “in style” looks. With their playful and joyful touches, the dresses and jumpsuits presented have truly gained a special place in our hearts, given the fact that they will be a statement piece in your wardrobe.
The Spring 2024 ready-to-wear collection consists of crystal and crochet pieces as well as woven and fringe ones, including dresses, jumpsuits, swimwear and lovely sets. The use of organic elements was motivated by Bonaldi’s native Brazil’s participation in the Tropicalia musical movement in the late 1960s. It’s definitely all happening, this collection was love at first sight and an absolute definition of creativity and uniqueness. Maintaining the essence of the brand as always, we get to see a little imperative part of the designer’s culture and also a little part of her life. The designer notes the combination of colors and the little use of common ones as an important asset to denote a modern and fresh style.
Our favorite line of PatBo is “The Style Guide”, which consists of a little guide on how to style the fall 2023 runway collection. Introducing seven options, such as Power Suiting, Modern Shimmer, After I Do, Ice Blue, The New Classic, After-Dark Opulence and Red Hot. Classifying all the looks for different events. The power suiting section introduces several options that are ideal for work or official events. The Modern Shimmer introduces the perfect outfits for a disco night. The After I Do, presents a look at what will be one of the most important days in your life, giving it an avant-garde touch. The New Classic is all about fully sequined minis, and opulent floor-sweeping satin dresses. The After-Dark opulence has striking ruby tones that belong on the red carpet and, for sure, your wardrobe. Red Hot is all about romance and perfect for a date night out.
In 2021, Patricia Bonaldi debuted at NYFW and opened her first New York City store in SoHo, on the same cobblestoned street where Louis Vuitton and Tiffany & Co. have their respective storefronts. This was nine years after she launched her exuberant, sensual label. With such important customers as Anya Taylor Joy, Camilla Cabello, Alessandra Ambrosio and Vanessa Hudgens, the designer gained her spot in the industry fastly.
Given the fact that in Chic Icon we love to support projects that contribute to society, another reason to be in love with this brand is the “Projecto Costurando Sonhos” in Uberlandia. This amazing idea consists of a school that gives pupils the chance to master free clothing building, hand-beading, embroidery, and sewing skills. With this idea, Patricia Bonaldi’s goal is to provide women and girls with the tools and opportunities for employment that would enable them to sustain themselves and feel proud of their accomplishments.
What designer Patricia Bonaldi did was not just to create something amazing and beautiful as PatBo out of the situation life placed her in, but she also focused on helping other people with the same vision and other people who have the intention to pursue the same dream and passion. She is without doubt this generation’s “designer of dreams,” and there is no reason to deny it.
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