The Italian branch of the women’s ready-to-wear company Giada has opened a sizable store with a prominent address at 15 Montenapoleone, in the center of Milan’s upscale neighborhood. The Chinese luxury business RedStone Haute Couture purchased the Italian brand, founded a decade ago by Rosanna Daolio, and brought it to the peninsula in 2005, positioning it in the high-end market. In 2013, GIADA debuted its first location in Milan’s Via Monte Napoleone, with an interior by Claudio Silvestrin. Gabriele Colangelo took over as the company’s creative director in 2015. Giada began showcasing its womenswear line in Milan’s Pinacoteca di Brera in 2016 and has since continued to do so throughout Milan Fashion Week.
The boutique at Via Monte Napoleone has a modest design, is divided into two floors. Italian architect Claudio Silvestrin, who is responsible for the project, describes it as “a timeless contemporary picture, where antique and modern combine in a serene and elegant environment to represent all the might of Giada.”
The Unique style
The Milanese fashion business GIADA was established in 2001 by Rosanna Daolio, who gave it its minimalist, contemporary, and elegant design ethos. That design ethos received a champion by hiring Gabriele Colangelo as the Creative Director in 2015.
Gabriele won Vogue Italia’s “Who’s on Next” award in 2008 and was a nominee for the LVMH Prize of the year 2014. With these honors, he was in a position to locate a fashion house that would support his creative ethos, which was enviable in the fashion world.
Based on these common design ideals, Gabriele and GIADA’s collaboration has been successful. Gabriele’s pursuit of the genuinely minimalist look at GIADA earned him the title of “master purist” in 2019 according to Angelo Flaccavento in Business of Fashion.
The womenswear style at GIADA is always characterized by exceptional Italian craftsmanship. The company is known for its careful selection of the best textiles found in nature. A quality that blends flawlessly with Gabriele’s drive to search the globe for the finest textiles provided by nature. GIADA is the ready-to-wear label for women who appreciate substance, modernism, and natural beauty because of its commitment to creating collections that are wearable works of art while highlighting the inherent elegance of contemporary women.
A collection of exclusive items that combine a sophisticated look with a modern twist is created for women who are into fashion but who prioritize elegance, versatility, and authenticity in their closets. This collection combines a passion for soft, versatile shapes with adoration of treasured yarns and materials that are inspired by tailoring.
Its goal is to elevate fashion and style to the level of fine art. Through quality materials and exceptional craftsmanship, the minimalist, contemporary, and elegant GIADA brand communicates a sophisticated simplicity.
Winter Fall 2022 Campaign
The character of a lady who stands out among the rocks like a flower is defined by her fragility and power. Slim, exposing silhouettes alternate with clean, sinuous lines. Firmness produced by feminine grace leads to the release of new gentle sensuality.
Through GIADA’s identity, we may observe the fusion of antiquity and modernity, the meeting of the past and the present, and the brand-new union between people and the natural world. Because of its distinctive originality and contemporary viewpoint, it exemplifies the brand’s superb workmanship and attention to detail, exhibiting the essential brand value of GIADA’s 100% Made in Italy.
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