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Edra Furniture: a new frontier in style and comfort

Dive into one of the world's top-notch furniture establishments and all of its soaring success.

  • March 1, 2021
  • chicicon_user
  • 3 minute read
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When mentioning terms such as classical, comfortable, and global, all these terms are associated with Edra Furniture. First founded in 1987 in the Italian region of Tuscany by Valerio and Monica Mazzei, Edra Furniture has grown to become one of the world’s leading establishments of high-quality furniture. The company’s signature style of combining exclusive artistic designs and breakthrough technology has made it to be a top-notch choice of comfort for consumers.

Edra has been part of one of the most elite museum collections all around the world, including The Museum of Modern Art in New York and the Triennale Design Museum in its native Italy, which are known for their distinct contemporary art designs. Edra achieved another milestone when the establishment represented Italian excellence at the 2016 Rio de Janeiro Olympics.

It has made history with its groundbreaking research into smart pillows and something they nicknamed “Gellyfoam.” Smart pillows are a new concept of relaxation that allows the pillow to be adjusted and take the shape of any form. Whether you would like to use it as a cushion or simply as a pillow, it will take any position necessary to ensure the maximization of your comfort and wellbeing. Gellyfoam is Edra’s exclusively developed foam that acts as a support to your body without minus the feeling of sitting on a box spring.

Established architects and designers such as Zaha Hadid, the Campana Brothers, and Francesco Binfaré, who have since been a long-time collaborator with Edra, all have contributed their time and vision towards the making of Edra’s luxurious furniture.

Edra Furniture Pieces:

Pack by Francesco Binfaré

A sofa in the shape of an ice floe and a pillow in the form of a polar bear will complement any high-class living room looking for a little “cool” uniqueness. Containing the exclusive Edra Gellyfoam padded in the base, the fabric texture of the sofa and the soft polyester fiber will feel as if you are given a warm, soft hug. The Pack may not be Francesco Binfaré’s magnum opus, but with its irregular appearance and sophisticated design, it’s a standout for people looking for something out of the ordinary.

Alice by Jacopo Foggini

Jacopo Foggini’s Alice is the definition of avant-garde. With striking neon forest green and ocean blue colors, Alice will illuminate any house’s indoor interior and outdoor exterior settings. This fine piece of furniture is equipped with five meters of LED lights on the inside and made out of a translucent polycarbonate plastic wire. Being lightweight adds to its advantage since it can be moved and placed anywhere you would like. Alice will look like a museum exhibit in one’s house.

Blue Velvet by the Campana Brothers

Did someone say Blue Velvet? No, we don’t mean David Lynch’s 1986 classic or Tony Bennett’s unforgettable tune; we are referring to this exclusive piece from the Campana Brothers. Available in the four standard cotton colors, Blue Velvet will offer softness like never before. This armchair is fully covered in quilted and padded velvet, which is removable for washing, and made out of ebony varnished wood that looks very money. Its presence will certainly create a cozy environment.

Corallo Bed by the Campana Brothers

Finally, the Campana Brothers strike with their artistry once again in this last piece with the Corallo Bed. This fine piece of work is one of the most precious on this list since it takes precision to individually intertwine the bent steel wires that are linked by welds. This process takes several weeks and is a highly unique process for each bed. For people who adore gold, the gilding is made up of a part of 24 karat gold.

Read more DESIGN articles HERE

Text by: Ruslan Baiazov
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