The new Pony Bag by ETRO, envisioned by Creative Director Marco De Vincenzo, is more than a mere accessory — it’s a bridge between centuries of Italian craftsmanship and the effortless sophistication of modern design. Inspired by the cacciatorina, a 17th-century leather satchel once carried by shepherds and farmers, the Pony Bag reimagines rustic utility as refined artistry.
De Vincenzo breathes contemporary life into this archival shape, softening its structure while preserving its soul. The rounded silhouette feels fluid and tactile, with a minimized top flap lending it an understated sense of balance. Signature ETRO details — from the Pegasus-embossed coin clasp to the Paisley-accented carabiner and roller buckle — nod to the brand’s equestrian influences and enduring passion for intricate detail.
In true ETRO fashion, craftsmanship is elevated to poetry. Every curve and closure speaks of the house’s commitment to heritage, yet the bag feels distinctly of today: versatile, expressive, and infused with a quiet sense of rebellion.
The campaign of Pony Bag by ETRO, fronted by Iris Law, captures this spirit in motion. Through warm, cinematic frames, she moves freely through the city — her gestures spontaneous, her aura cosmopolitan. The result is a visual love letter to independence and self-expression, blending nostalgia with the unrestrained joy of the present moment.
The Pony Bag by ETRO isn’t simply worn; it’s lived with. It mirrors the woman who carries it — curious, cultured, and slightly unpredictable. For those who appreciate fashion as both legacy and language, ETRO’s latest creation is a timeless companion, whispering stories of Italian heritage through every polished detail.
In the Pony Bag by ETRO, the past isn’t revisited — it’s reinvented.
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